Monday, December 14, 2009

atlas reprints coching's "lapu-lapu"

so atlas has released a couple of preview images for the lapu-lapu compilation that they don't seem to want people to know about (click to enlarge images):

hooray, etc. etc.

i hate to play the part of doomsayer but atlas' republishing foray fills me with dread. you can't just plop stuff onto bookshelves and pray for a miracle, you gotta market that shit. let's say times are hard and atlas doesn't have a budget. still, social media sites are free. blogs are free. sending out press releases is free. frickin' deviantart is free. anything, atlas! anything!

and what happens if lapu-lapu doesn't sell? we can say goodbye to further reprints. and who loses out then?

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