atlas publishing: how to fail at komiks

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step one: run your comics monopoly to the ground.


step two: don't try to revive the company with compelling new ideas. instead, make lame-ass copies of whatever other people are doing at the moment. superheroes are hot? make ATX. w.i.t.c.h. selling like hotcakes? come out with c.h.a.r.m. vibal publishes an el indio compliation? republish lapu-lapu.


step three: don't let anybody know about your project. no press releases, book launches, blog posts, nothing. yes, your book must escape even google's all-seeing eye.


step four: repeat step three for subsequent compilation releases.


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