kerning: more awkward in the philippines

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hey DOT, i heard you spent P5M on your new ad campaign, and yet you used let BBDO use a frikkin FREE FONT.


Comments

  1. Burn HarderJanuary 9, 2012 at 6:13 PM

    BBDO tumira niyan. Maybe it's easier to ask for permissions kung free font? Or if it was designed to be reused as a meme baka mas magandang free font talaga ang gamitin?

    ReplyDelete
  2. macoyJanuary 10, 2012 at 3:31 PM

    my hunch is that it was more about costs rather than permissions or internet savvy. o kung free font man lang ang gagamitin, yung hindi naman sana weirdo ang kerning. reading in harabara is a bit like nails on a blackboard for me. hay.

    ReplyDelete
  3. Burn HarderJanuary 11, 2012 at 1:06 AM

    For bigger font headlines okay lang naman fancy/unconventional fonts. Sa mga fine print/body mo lang naman talaga kailangang alalahanin ang readability.

    It's most probably for cutting costs and red tape din talaga. It's a pretty big account so big payday rin ahensya so mas masaya rin kung walang cut yung font designer. So its either you design your own font (na kung hapit sa oras malabo nang maayos yung kerning) or just use a free one.

    ReplyDelete
  4. macoyJanuary 11, 2012 at 7:54 AM

    sabagay, tama ka dyan. masasanay din siguro ako. *claws at face*

    ReplyDelete
  5. NoelFebruary 11, 2012 at 6:46 AM

    Naalala kita dito sa strip na to hehe. http://www.xkcd.com/1015/

    ReplyDelete
  6. macoyFebruary 22, 2012 at 5:50 PM

    @noel

    ahaha! buset, gusto kong kutkutin yung monitor para ipagdikit yung mga titik.

    ReplyDelete

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