Tuesday, January 31, 2012

reading in the internet age

Nielsen's apt description of the online reader: "Users are selfish, lazy, and ruthless." You, my dear user, pluck the low-hanging fruit. When you arrive on a page, you don't actually deign to read it. You scan. If you don't see what you need, you're gone.

And it's not you who has to change. It's me, the writer.

full article here.

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