|photo by katkat munoz|
some personal notes:
- record number of indie komiks participants: 42 groups, some 100+ new titles (i failed to get my hands on a catalog so i'm not sure about the exact number)
- sales on an individual level seem to be down compared to last year, judging by the lack of "sold out!" remarks from comics creators, although this could be due to the increased competition and better inventory management on part of the creators.
- my own sales were decent but not as good as last year's.
- realization: if you want to make money as an indie komiks creator, release new stuff. pretty obvious, yeah? my sales during summer komikon (when i had no new releases) were about a third of what they were this time around. this year's best-selling group, meganon comics, debuted two new ashcans and a GN. coincidence? i think not.
- on the other hand, weak back-issue sales suggests that the bulk of komikon sales comes from repeat business, a devoted core fanbase. this is good because it means we have a core fanbase :D but it also indicates that there is room for improvement regarding komikon's ability to attract new customers.
- more about back issue sales: i have a theory. let's call it the "back issue by half" rule. if i release a new comic, say #1, and it sells 100 copies, by the time #2 comes out, #1 will sell about half as well as #2. to put it another way:
issue #1 - sold: 100 copies
issue #2 - sold: 100 copies
issue #1 - sold: 50 copies
issue #3 - sold: 100 copies
issue #2 - sold: 50 copies
issue #1 - sold: 25 copies
and so on. i don't really expect the drop to be linear. it will probably be a hyperbolic slope... you know, because people will occasionally buy a full set. hopefully.
still, that's how i judge my stocking numbers for now. bring 100 copies of the latest, fifty of the second-to-the-latest, and maybe 30-20 of the rest. it would be interesting to compare notes with other indie komiks folks about this.
EDIT: gio paredes posts his own back-issue sales experiences, which are quite different from mine.