Monday, January 9, 2012

kerning: more awkward in the philippines

hey DOT, i heard you spent P5M on your new ad campaign, and yet you used let BBDO use a frikkin FREE FONT.


6 comments:

Burn Harder said...

BBDO tumira niyan. Maybe it's easier to ask for permissions kung free font? Or if it was designed to be reused as a meme baka mas magandang free font talaga ang gamitin?

macoy said...

my hunch is that it was more about costs rather than permissions or internet savvy. o kung free font man lang ang gagamitin, yung hindi naman sana weirdo ang kerning. reading in harabara is a bit like nails on a blackboard for me. hay.

Burn Harder said...

For bigger font headlines okay lang naman fancy/unconventional fonts. Sa mga fine print/body mo lang naman talaga kailangang alalahanin ang readability.

It's most probably for cutting costs and red tape din talaga. It's a pretty big account so big payday rin ahensya so mas masaya rin kung walang cut yung font designer. So its either you design your own font (na kung hapit sa oras malabo nang maayos yung kerning) or just use a free one.

macoy said...

sabagay, tama ka dyan. masasanay din siguro ako. *claws at face*

Noel said...

Naalala kita dito sa strip na to hehe. http://www.xkcd.com/1015/

macoy said...

@noel

ahaha! buset, gusto kong kutkutin yung monitor para ipagdikit yung mga titik.

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